Hoyu Professional Products

From hair color to hair care, all of our products are made with sustainable, high-quality ingredients, in our state-of-the-art ISO certified facilities.

 

Hair color

Promaster EX

Our flagship color line, Promaster EX provides a permanent, high-lift, and demi-permanent series to take care of all of your coloring needs.

 

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hair color

Promaster G Creyell

Creyell is our gray coverage line and is specially formulated to provide absolute coverage while preventing loss of volume, shine, or essential hair lipids.

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Hair color

Promaster Bokashi for Men

Bokashi is a gray blending color designed to create the perfect salt-and-pepper look in 3 minutes, making it a must have for those with male clients who aim to look younger without having to cover their gray completely and sit in a chair for a full color service.

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hair color

Glamage Hair Manicure

Glamage is a semi-permanent, acid-based color that serves as an alternate to those who are highly sensitive or allergic to traditional color.  It is extremely versatile; Glamage can cover gray, provide long lasting vivid color, or unique pale tones.

 

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bleach

Promaster Powder Bleach

From subtle highlights to platinum, Promaster Power Bleach will provide gorgeous blonde results with only a 20 volume developer, resulting in greater consistency and far less damage.

 

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color care

Promaster Color Care

Ensure the longevity and beauty of a color service and improve the health of your hair with Promaster Color Care.  With 5 different types to cover every need, each individual client will be able to find their perfect match.

 

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hair care

Prostep Hair Care

Our newest product line, Prostep Hair Care provides a versatile, multi-purpose approach to hair care with a simple, 2-type lineup.

 

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scalp care

Medilook Alpha

An unhealthy scalp can lead to hair thinning, a decrease in volume/resiliency, and ultimately, hair loss.  Medilook uses an easy 4-step system to get an unhealthy scalp back on track.

 

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Styling

3210 Styling Series

The 3210 finish work series offers a variety of textures to create various hairstyles, all while protecting hair from humidity, heat, and UV rays.

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support items

Other Products

For everything not covered in the other sections, check here!