Hoyu Professional Products

From hair color to hair care, all of our products are made with sustainable, high-quality ingredients, in our state-of-the-art ISO certified facilities.


Hair color

Promaster EX

Our flagship color line, Promaster EX provides a permanent, high-lift, and demi-permanent series to take care of all of your coloring needs.


hair color

Promaster G Creyell

Creyell is our gray coverage line and is specially formulated to provide absolute coverage while preventing loss of volume, shine, or essential hair lipids.

Hair color/Styling

Promaster Bokashi for Men & 3210 Wax

Bokashi is a gray blending color designed to create the perfect salt-and-pepper look in 3 minutes, making it a must have for those with male clients who aim to look younger without having to cover their gray completely and sit in a chair for a full color service.

hair color

Glamage Hair Manicure

Glamage is a semi-permanent, acid-based color that serves as an alternate to those who are highly sensitive or allergic to traditional color.  It is extremely versatile; Glamage can cover gray, provide long lasting vivid color, or unique pale tones.



Promaster Powder Bleach

From subtle highlights to platinum, Promaster Power Bleach will provide gorgeous blonde results with only a 20 volume developer, resulting in greater consistency and far less damage.


color care

Promaster Color Care

Ensure the longevity and beauty of a color service and improve the health of your hair with Promaster Color Care.  With 5 different types to cover every need, each individual client will be able to find their perfect match.



hair care

Prostep Hair Care

Our newest product line, Prostep Hair Care provides a versatile, multi-purpose approach to hair care with a simple, 2-type lineup.



scalp care

Medilook Alpha

An unhealthy scalp can lead to hair thinning, a decrease in volume/resiliency, and ultimately, hair loss.  Medilook uses an easy 4-step system to get an unhealthy scalp back on track.