Hoyu Professional Products
From hair color to hair care, all of our products are made with sustainable, high-quality ingredients, in our state-of-the-art ISO certified facilities.
Hair color
PROMASTER
Our flagship color line, PROMASTER provides a permanent, high-lift, and demi-permanent series to take care of all of your coloring needs.
hair color
Promaster G Creyell
Creyell is our gray coverage line and is specially formulated to provide absolute coverage while preventing loss of volume, shine, or essential hair lipids.
Hair color/Styling
Promaster Bokashi for Men & 3210 Wax
Bokashi is a gray blending color designed to create the perfect salt-and-pepper look in 3 minutes, making it a must have for those with male clients who aim to look younger without having to cover their gray completely and sit in a chair for a full color service.
hair color
Glamage Hair Manicure
Glamage is a semi-permanent, acid-based color that serves as an alternate to those who are highly sensitive or allergic to traditional color. It is extremely versatile; Glamage can cover gray, provide long lasting vivid color, or unique pale tones.
bleach
Promaster Powder Bleach
From subtle highlights to platinum, Promaster Power Bleach will provide gorgeous blonde results with only a 20 volume developer, resulting in greater consistency and far less damage.
color care
Promaster Color Care
Ensure the longevity and beauty of a color service and improve the health of your hair with Promaster Color Care. With 4 different types to cover every need, each individual client will be able to find their perfect match.
hair care
Prostep Hair Care
Our newest product line, Prostep Hair Care provides a versatile, multi-purpose approach to hair care with a simple, 2-type lineup.
scalp care
Medilook Alpha
An unhealthy scalp can lead to hair thinning, a decrease in volume/resiliency, and ultimately, hair loss. Medilook uses an easy 4-step system to get an unhealthy scalp back on track.