Promaster

With its unique palette of single-pigmented tones, Promaster allows the colorist to be in control and to customize any shade a customer could desire.  Deliver natural, long-lasting shades that are sure to please a wide range of hair types with Promaster.

A color line that offers the ultimate creative freedom

The entire line is single pigmented, allowing for the free mixing of any color to create unique, personalized results based on client needs

PROMASTER in relation to the color wheel

Natural (N) and Monotone (MT) exist at the center of the color wheel

Our six Basic Colors are hues that perfectly balance the color wheel

Our Accent Colors can be mixed to increase vividness and/or saturation

Change tones and create nuanced shades otherwise unavailable to PROMASTER by mixing in Effect Colors

Lighteners/Clear

PROMASTER Pigment, our demi-permanent line, combines the prevention of unnecessary damage with vibrant pigmentation

Pigment is set at the optimal pH level (Synergy Point) by using our proprietary Strong Buffer Formula, which guarantees the perfect balance of vibrant color and damage control

Pigment is now better connected than ever with our permanent color

Thanks to the discovery of the optimal Synergy Point, pH variance has decreased, leading to more consistent coloring results

Pigment reduces damage dramatically compared to permanent color

Using Pigment ten times does not amount to the damage of using permanent color once

Soft, shiny, manageable hair is a reality with Pigment

Pigment prevents the cuticles from staying open

What makes PROMASTER special?

• Single pigmented formulations allow for total creative control

• The permanent and demi-permanent lineups match tone-for-tone, allowing for the coloring of regrowth and previously colored hair separately for optimum hair health, without compromising results and continuity

• The new formula has reduced ammonia, lowering damage

• PROMASTER utilizes a special formula that eliminates malodor and gives off a subtle fragrance instead, creating a more pleasant hair coloring environment

• Glass Veil Effect makes the hair appear shiny and vibrant after coloring

• Our Treatment Touch technology improves the smoothness of the hair’s surface, with Lanolin and Beeswax being the key ingredients to ensure a treatment-like component

• Lysine, an amino acid found in keratin, has been added to increase hair manageability

Promaster G Creyell

Rejuvenate Your Hair

Thanks to our latest breakthroughs in hair color technology, Creyell utilizes a special formula that will provide both optimum gray coverage while supplying the hair with essential lipids. Creyell is the ideal color for those battling dry, brittle hair and those who have lost volume and shine over the years.

Promaster Bokashi for Men

Bokashi is the perfect solution for your gray blending needs. Needing only as little as 3 minutes to process, Bokashi allows for a quick and efficient hair coloring experience for male clients that are on the go. As an ammonia & PPD free product, it is very gentle on the hair and does not cause any damage.

Natural Gray

Natural looks great on everyone, providing a seamless gray-blending experience that is sure to keep your clients coming back. Use Natural Gray for the classic salt-and-pepper finish.

Blue Gray

Blue Gray is recommended for those who have very dark hair naturally, which causes a drastic contrast with their gray hair. The slight blue tinge leaves provides a more fashion-forward finish.

Soft Gray

Soft Gray is recommended for those who have lighter hair naturally, which can cause some yellow to show. The light, violet base will clean up the brassiness and provide a clean blend.

Glamage

Hair Manicure

An acid-based semi-permanent color

Popularized in Japan, hair manicure is a color that provides an alternative to permanent coloring services. Extremely gentle, it can be used to refresh color or blend gray for anyone, including clients that are highly sensitive or allergic to other hair color. Because it coats the hair rather than penetrate it, its a great option to create vibrant color while preserving damage-free hair.

Promaster Powder Bleach

The perfect lifting agent

Whether you have fashion conscious clients who love to experiment with the latest blonde trends or are simply looking for a new powder bleach to lift dark, coarse hair, Promaster Powder Bleach is a must-have for all salons. Our bleach utilizes a special formula including arginine and cationic cellulose, two naturally derived ingredients that help reduce surface and cortex damage while lifting. You’ll be shocked at how much lift you get with only 20 volume developer!

Promaster Color Care

This hair care series was specifically developed to improve hair health while maintaining professional salon color. There are 4 different lines to meet all hair needs, as well as leave-in treatments for at-home use and a pre-treatment and after-treatment for in-salon use. All lines are color protecting, scalp nourishing, and work against UV damage.

Like experimenting in a laboratory, SOMARCA Lab. allows for color combinations and uses that aren’t bound by standard conventions. Its freedom in expression and incomparable quality will stimulate your senses and take your creativity to unforeseen heights.

The Basic Dye Being Used
In Our Color Jelly

Basic dyes have been used as far back as the 1950s, especially in the textile industry, to color acrylic fibers. It is a common dye used in color shampoos and treatments.

Our “Active Jelly Formulation”
Brings Out The Best From Basic Dyes

SOMARCA Lab.’s active jelly formulation was specifically designed to assist colorists in their creativity.

Ease Of Handling

The perfect texture and viscosity allows for stress-free mixing, application, and processing.

Visibility

The clarity of the jelly enhances visibility during processing, enabling the creation of higher-quality designs.

Staining

Our formulation is far less prone to staining than other color products.

An Ingredient Specializing In Coloring

Bleached Hair: Z-Bonding Compounds

The Z-Bonding Compound specifically strengthens the hair cuticle,
allowing for simultaneous coloring and care for damaged hair.

Color Chart

Mixing With Our Jelly Medium

By adjusting the mix ratios based on how much the hair is lifted, its possible to create the perfect result.

Fading Performance & Recoloring Performance

How the color fades when mixed 1:1 with the Jelly Medium, and the results of removing color from hair using three different methods with a twenty-minute processing time.

All illustrations and images are for conceptual purposes

NiNE

Multi Styling Oil

Styling Care

 BYKARTE

It repairs hair weakened and stripped of elasticity by daily damage, restoring moisture and guiding hair to a healthy, glossy finish. BYKARTE can be described as a prescription designed to restore hair to its natural, bare condition. Hoyu analyzes the entire structure of hair at the nano level. By utilizing cutting-edge technology, Hoyu is able to analyze each component of the hair—down to one-billionth of a meter—including melanin granules and the medulla, which were previously difficult to examine. In order to contribute to the professional salon industry, we conduct daily research not only on Japanese hair, but on hair types from around the world.

Original Technology "CiPSHOT"

Achieve your ideal hair with cystine replenishment and repair technology. Upon focusing on cystine, a key component of hair that influences its inherent strength and resilience, BYKARTE introduced its exclusive hair repair technology CiPSHOT. This unique method has made an innovation in how we approach haircare, expanding the possibilities for hair design. By directly applying cystine within hte hari shafto t fully take advantage of its properties, the cavities formed within the cortex are filled, enabling repair from the inside out. Additionally, replenishing cystine enhances the elasticity of damaged hair from within.

Directly replenish cystine itself within the hair shaft

Using unique technology, we enable cystine— which is normally almost insoluble in water—to permeate through the hair.t I then precipitates within the hair once again, ensuring that the cystine essential for healthy hair remains.

Formulated with Hansraj Extract to Selectively Repair Hair Damage

When damaged, the cystine bonds within hair shafts break, producing cysteine and cystic acid. Hansraj extract selectively acts on damaged areas to repair them.

Shampoo For Damaged Hair

Formulated with a rich, balanced blend of PPT-derived cleansing agents, A shampoo that repairs your damaged hair while washing. A shampoo that restores the hair's foundation by repairing the cortexand smoothing the cuticle with its high concentration of cleansing ingredients.

Treatment For Maintaining Texture

A treatment that repairs hair both inside and out to maintain ideal texture. An in-bath treatment that provides hair with the repair effects and texture needed for your ideal hairstyle, allowing you to enjoy healthy hair for a longer time.

Out Bath Essence For Damage Barrier

An out-of-shower essence that protects your hair from various damage factors encountered daily. An out-of-shower treatment that helps design your hair based on the desired texture. We provide two types that each protect your hair from various damage factors to keep it healthy.

Easy to Manage, Just Like Natural Hair

By utilizing CiPSHOT technology, BYKARTE helps your hair regain its natural quality, bringing back manageability, strength, and silkiness.

From usage in the salon to your home, experience beautiful hair through consistency. The Haircare Series BYKARTE that Starts with CiPSHOT

The haircare series BYKARTE is the solution for those struggling with thinning, hollowed-out hair that is difficult to manage, guiding each individual to their ideal hair. CiPSHOT infuses strength into each strand, elevating the possibilities of in-salon hair design. Combined with proper daily maintenance through home care, the effects of your next salon visit become even more noticeable. BYKARTE, alongside hair designers, helps women achieve hairstyles that radiate confidence at all times.

The BYKARTE treatment consists of the following steps.

For hair color or perm services, we recommend applying the treatment up to Step 3 before proceeding.

 PROSTEP HAIR COLOR

Prostep Hair Color is a hair color designed for covering gray hair. Not only does it provide excellent gray coverage, but it also offers long-lasting color, a shiny and smooth finish, and a pleasant fragrance. It contains avocado oil, olive oil, and natural ingredients such as aloe extract.

Exceptional Gray Coverage & Long‑Lasting Color – S.T‑PAC Technology

Our formula features Settle Oils (avocado oil and olive oil) to help dye molecules bind to the hair, along with threonine, which reduces dye loss during shampooing. Combined with our PAC delivery system that helps prevent dye runoff, this technology ensures dependable gray coverage, vibrant color retention, and consistent results with just one application — helping make salon services more efficient.

Radiant, Glossy Color – Shiny Polish

Infused with four natural‑derived ingredients, this technology enhances color development on both gray and natural hair, resulting in a luminous, glossy finish with rich shine and moisture.

Soft, Smooth Texture – LL Supplement

Enriched with lanolin, a naturally occurring hair lipid, this formula boosts moisture and helps create a soft, silky texture with smooth, touchable hair after coloring.

Subtle, Gentle Fragrance – Hold‑in Base Technology

Our blend uses only the minimum necessary alkalinity and a base‑note fragrance system that gently masks unpleasant odors like ammonia, resulting in a refined and comfortable scent experience.

Hoyu Professional in the U.S currently offers five versatile color options, making it easy to choose the perfect shade based on your client’s needs.

Mixing Ratio 1:1 | For thin hair: 30min | For regular & thick hair: 40min

GS (Gray Standard)
A balanced brown with subtle red and yellow tones, offering a reliable, classic finish.

GN (Gray Natural)
A soft, natural brown with a hint of yellow, creating a light and effortless look.

G Be (Gray Beige)
A translucent beige brown with gentle yellow undertones, providing a soft, luminous finish.

GA (Gray Ash)
A stylish, sophisticated ash brown with subtle blue undertones for a refined impression.

GM (Gray Matte)
A matte brown with gentle green undertones that softly neutralize red tones in the hair.

Based on feedback from salons and end-users regarding the desired performance of gray hair color, we focused on the key functions of coverage and color retention, shine, texture, and fragrance, and developed a new technology. The synergy of four advanced development technologies has evolved this gray color formula into one that fully covers gray hair while delivering a glossy, smooth, and touchable finish. Thanks to the synergy of four innovative technologies, our gray hair color not only delivers reliable gray coverage but also leaves hair looking radiant, feeling smooth, and smelling delightful.

All illustrations are for reference only

 ETORAS

ETORAS is a product that provides moisture while feeling light and allows you to style your hair with movement. Born from a skincare-inspired concept, it delivers hydration from within the hair without relying on surface oils.

Styling Line

For those who enjoy styling their hair freely in everyday life, we offer both a hard wax and a dry wax. These two items are designed with a focus on lightness and ease of use.

Fragrance

A savon note with a refined, refreshing clarity. The top opens with a sheer iris accented by fruits such as pear and orange, bringing a sense of freshness to the mind. The middle reveals a bouquet of white roses and muguet, expressing suppleness and sophistication. As time passes, the fragrance gains presence in the dry-down, where rose, white musk, and amber blend with a clean savon accord for an elegant yet refreshing finish.

Effortless Line

For those who want to style their hair effortlessly and enjoy hair design through texture, we offer two easy-to-use items—a balm and an oil—even for those who usually find wax difficult to use.

Fragrance

A tea note that evokes a moment of calm and comfort through the layering of brisk citrus and deep green woody accords. The top opens cleanly with a blend of citrus notes such as mandarin and bergamot. The middle note combines green tea and leafy green accords with relaxing floral nuances. The fragrance settles into a last note of rose, sandalwood, and cedarwood, delivering a deep and reassuring sense of tranquility.

Skincare-Inspired Beauty Ingredients

Ectoin

Human-Type Ceramides

Vitamin C Derivative

Natural Ingredients Considerate of Skin and Hair

Licorice Powder

Jojoba Oil

Wild Rose Oil

Green Tea Extract

All illustrations are for reference only