Hoyu Professional


who we are

Japan's Premier Hair Color Manufacturer

After over a century of coloring Japan, Hoyu has finally crossed the Pacific.  Asian hair is widely recognized as the most difficult to lift and color, but thanks to our extensive history and Japanese ingenuity, we have become industry leading specialists in coloring dark hair.  


what we do

Our Products

If you are in the market for hair color, we've got you covered.  Fashion color, gray coverage, hair manicure, you name it!  We are hair color specialists by trade, but we also offer a variety of support items in color care, hair care, scalp care, as well as styling products.


Hair Color

Hoyu Professional offers a full line of hair color products.  Made of the highest quality ingredients to meet the rigorous demands of salon coloring, our lineup is sure to satisfy both hair professionals and their clients.

Color care & hair care

Using the correct color care and hair care product is vital in ensuring the longevity of quality hair color.  At Hoyu Professional, we take this to heart and have prepared a wide array of options to help maintain the vibrancy and health of colored hair.

scalp care

The scalp is often neglected, despite being an essential factor in determining the health of your hair.  Our scalp care products are specially formulated with red wine extract to prevent dryness and redness, which are red flags that can lead to hair loss!  

Support items

From bleaches, styling products, to all of your other ancillary needs in the salon, we’ve got you covered. Our support items will make sure that you’re prepared for any given situation.


Schedule of Events

& Demos

We offer comprehensive monthly classes at our Cypress, CA studio, covering topics ranging from basic color theory for beginners to more advanced balayage technique classes.  Our studio's doors are always open for those willing to learn! 

In addition to studio classes, our educators are available for in-salon demos, if you are in Southern California or the New York City area.  If you are located outside of these areas, fear not!  Please don't hesitate to contact us and let us know how we can help.  


Studio workshop: Balayage technique class


In-salon demo: Color correction


in-salon demo: Bleaching & toning


in-salon demo: High-lift color


studio guest artist workshop: Tokyo trends with mr. yoshiki kono of garden tokyo

We have a mission to provide people with brighter and richer lives.
— Shimpei Mizuno, 3rd President of Hoyu

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Cypress, CA


Our U.S. headquarters is located in the heart of Southern California, right on the border of Los Angeles and Orange counties.


Contact Us

Interested in changing up the hair color lineup in your salon?  Perhaps you just want to know a little bit more about our products or who we are.  Regardless, we would love to hear from you!  Please complete the form below and our team will get back to you right away.  And if English isn't your strong suit, worry not, as we have native Japanese, Korean, Mandarin Chinese, and Spanish speakers in our team.


Please complete the form below

Name *